Web product · Home improvement
MaterialPilot
Material calculators and practical guides for home projects.
Design & development Product designer, with an engineering mindset
Good design.
Built to work.
I’m Jacob. I design digital products, build design systems, and turn complex ideas into interfaces people can use.
Currently shaping products at H&M
INDEPENDENT PRODUCT02 / 03
FileMergerDesigned & built by me.
01 / SELECTED WORKWeb design & development
A selection of
public work.
Products I’ve built myself and websites I’ve worked on for businesses. A selection across design and development.
BUILT FROM MY OWN IDEAS
Independent products / 03
My own projects. Designed and built by me.
WORK FOR BUSINESSES
Client projects / 08
Websites I’ve contributed to. My role is shown on each project.
E-commerce · Print & signage
Tylöprint
A storefront for print, signage and promotional products.
Design & development
E-commerce · Veterinary dentistry
Accesia
Dental equipment, a webshop and professional training in one place.
Design & development
Corporate website · IT services
DH Solutions
A digital home for an IT and business development partner.
Design & development
Service website · Construction
Snickarteamet
A local construction business, its services and completed projects.
Design & development
Service website · Heating & cooling
Halmstad Kylteknik
Heating, cooling and service expertise for businesses and homes.
Design
E-commerce · Apple products
MacRent
Apple products, leasing and service for business customers.
Design
Retail website · Flooring & interiors
Getinge Mattcenter
A flooring and carpet retailer with a focus on materials and interiors.
Design
Corporate website · Professional services
Baker Tilly
Accounting, auditing and advisory services across Sweden.
DesignImages show the live websites in October 2026. Client sites may have evolved since my involvement.
ALSO / INTERNAL PRODUCT WORKSystems behind
Systems behind
the scenes.
At H&M, I work on planning tools, design systems and prototypes used inside the organisation. These cases describe my role, the constraints and how I work with the team.
Enterprise product design
Clarity in complex systems
H&M · 2025 — Present
Designing internal planning tools around the people who use them. From early product decisions to front-end implementation.
Design systems
A shared design language
H&M / Sigma Technology Cloud · 2021 — Present
Helping teams share components, guidelines and interaction patterns, so each product feels part of the same system.
AI-assisted prototyping
From design to working code
H&M · 2025 — Present
Using Claude and Figma MCP to help the design team build working prototypes that follow design-system rules.
Product screens stay within the organisation. I can discuss my responsibilities and working methods in a conversation.
02 / A LITTLE ABOUT MEDesign and engineering, in practice.
I like knowing
how things
come together.
I’m a product designer who feels at home in a design file and a codebase.
For more than seven years, I’ve worked across product design, interaction design and front-end development. I’m drawn to complex systems: understanding the people, the constraints, and the details that make an interface useful.
At H&M, I work across internal planning tools and an enterprise design system. I also help the design team build working prototypes with Claude and Figma MCP, bringing ideas closer to implementation.
Product & interaction designDesign systemsFront-end implementationAI-assisted prototypingQuantitative research
More in my CV The path so far
ExperienceH&M
Jan 2025 — PresentExperience Designer / Product Designer
Internal planning systems, enterprise design systems and front-end implementation. Leading AI-assisted prototyping with Claude and Figma MCP.
Sigma Technology Cloud
Sep 2021 — Dec 2024Product Designer & Front-End Developer
Consultant at H&M. UX/UI design, prototyping and front-end support, with a focus on scaling a shared design system.
DH Solutions AB
Sep 2020 — PresentUX/UI Designer & Systems Developer
Web-based products, client dialogue, project coordination and delivery.
EDUCATION
Web DesignUniversity West · 2016 — 2017
Digital Design and InnovationHalmstad University · 2013 — 2016
03 / GET IN TOUCHA conversation is a good place to start.
Something
in mind?
A product to untangle, a design system to grow, or a team that values design and engineering. I’d like to hear about it.