All work

Enterprise product design

Clarity in complex systems

Turning complex requirements into interfaces people can work with.

MY ROLE

Product design & front-end

COMPANY

H&M

PERIOD

2025 — Present

This work is on internal systems. The story focuses on my role and approach; screens and product-specific details are not shown.

01 / THE CONTEXT

Working with complexity.

At H&M, I design internal planning systems and work on a new internal application from the ground up. The work sits across product design, an enterprise design system and front-end implementation.

02 / THE APPROACH

From decisions to interfaces.

I work with engineers and product stakeholders to understand the constraints, shape interactions and take designs into working interfaces. When direct access to users is limited, I use quantitative research and product data to support decisions.

03 / MY CONTRIBUTION

Where I contribute.

  • 01

    Design for complex internal planning workflows

  • 02

    Interaction design grounded in an enterprise design system

  • 03

    Close collaboration with engineering through implementation

  • 04

    Product data and quantitative research to inform decisions